H&M Home

Overview

Location: Los Angeles
Type: Brand Campaign
Year: 2026

H&M Home is the home division of the Swedish retail giant, built on a reputation for turning designer collaborations into fast, wide-reaching product drops, though always within fashion, and always at a scale a factory could turn around in a season. Furniture was new territory, and never before with an outside designer. Wearstler has spent three decades building towards a higher collectible audience: clients who commission a piece rather than shop for one. But the belief underneath her whole practice has never actually been about exclusivity, it's that good design should be reachable, not reserved. H&M Home gave her a direct route to test that at scale.

The Campaign

The campaign was shot in a private house in the Hollywood Hills, months before anyone outside the studio had seen a single piece. The decision was deliberate. A collection of twenty-nine pieces built around how a person actually moves through a day doesn't explain itself in isolation. It had to be photographed somewhere it would have to work.

The pieces were shot in use, and in both of their states: one chair alone by a window, then four of them in a row; a quarter-circle table on its own, then closed into a full round. The rituals the collection was designed around became the campaign's subject as much as the furniture: the rack you begin and end the day at, the surface where a drink gets set down. Objects that do the most work in a day, photographed doing it. The clothes read better against the pieces than against anything neutral, so the two halves of the collection ended up in the same frame almost by default.

THE FASHION CAPSULE

The eight-piece ready-to-wear capsule is the same question pointed at a wardrobe instead of a room. Six silhouettes, drawn from what Wearstler reaches for most: a coated cotton trench with a layered leather collar, a collarless cropped leather jacket with zip sleeves, a boxy boyfriend shirt with shoulder pads, a cropped cotton tee, denim pooling at the ankle, low-slung trousers. A sequin skirt and a slip dress carry the glamour. Strong shoulders against loose lengths, precise against effortless.

Made to Move

“Nothing has only one position” runs through the collection as both an idea and a way of living. Furniture is conceived not as a set of fixed forms, but as a system that can join, separate, repeat and reconfigure. A single piece can stand alone or become part of something larger; arrangements expand for a gathering and contract for a quieter moment. Rather than prescribing how a room should function, the collection leaves space for it to change; objects adapting to the rituals, relationships and rhythms of the people living with them.

Domino Effect

The domino set is the collection's logic at the scale of a tabletop: twenty-eight tiles, endlessly rearranged, the composition altering every time a piece is placed. Even the box carries it — blocks caught mid-move. The rest of the movement is perceptual. A lamp shifts between the sculptural and the solid: a flat silhouette from one angle, a full volume from the next.