David Yurman

Overview

Type: Brand Campaign
Year: 2025

Kelly understands what metal can do to a space. It is one of the first things we choose in the studio, warm against cool, polished against aged, because it subtly underpins the tone of the room. That power still holds at a smaller scale. A cuff or a ring does on the body what a brass edge or an aged bronze handle does in a room, and Kelly reads jewelry the same way she reads a space. She starts with proportion, dimension, and weight, drawn to objects that already carry architectural intention where structure and movement work against each other. Much of what she does is find that quality and frame it so other people see it too.

The Partnership

David Yurman invited Kelly to take part in the campaign for a collection built on the shape the house is known for. David trained as a sculptor and Sybil Yurman as a painter, and every piece they make begins as a shape: David twisted fifty feet of wire by hand into a bracelet for Sybil, drawing on the twisted forms he kept finding in Greek, Roman and Celtic jewelry, in rope and in columns, and it arrived as the Cable bracelet in 1982. Sculpted Cable is that helix reworked by their son Evan, the round twist flattened and carved into fluted relief, closer to the channels cut into a Greek column, with ridges that catch light as the piece moves. It is architecture worn on the wrist, and it meets Kelly's own signature, sculptural use of mixed metals in a single frame.

Kelly's Cable

Kelly creative directed the shoot, styled the pieces, and told the story through her design-forward lens.

She worked the way she works in a room, starting with proportion and material. Sterling silver, white gold, and yellow gold layered together, warm against cool, the same instinct she brings to metal finishes in an interior. She styled each piece on its own terms, a cuff on one wrist and a ring that answers it from across the hand, added one at a time until the arrangement felt right. Shot up close, the cable reads as what it is, a small piece of sculpture that happens to be wearable.

The Sculpted Cable collection connects the worlds of architecture and jewelry — their signature twisted cable reimagined through a dimensional lens that feels both structural and organic.

Kelly Wearstler