Lancome

Overview

Type: Brand Campaign
Year: 2026

Restoration is its own discipline. Working with a building that already stands asks for a different kind of precision, because every decision has to answer to what is already there. Kelly's own home, built in 1926, is where she makes that case room by room. In the recently renovated music room, she went back to the foundation, repaired what had broken and restored the details worth keeping, so the original architecture still leads. That is the thinking she brought to Lancôme's campaign for Génifique Ultimate.

The Partnership

Lancôme's Génifique Ultimate serum, formulated to repair the skin's barrier, gave Kelly an unusually literal parallel to work with. The logic she applies to a hundred-year-old house is the logic she applies to skin: starting at the foundation, strengthening what holds everything else up, and letting the rest follow.

Kelly's Repair

The campaign took shape around Kelly's own home, a case study in restoration. The video moves from the music room to the bathroom, carrying the same idea throughout: when the foundation is strong, it takes only care and repair to keep beauty lasting for years.

When you renovate a space, you're thinking about a strong foundation. Quality. What's going to last. It should be the same with your skin. Barrier first, everything else follows.

KELLY WEARSTLER