Partnership info

Overview

Type
Product Collaboration
Year
2026

Tela takes a textile apart, building outward from Veda, the collection's origin point and its most complex pattern. From Veda's density, eight individual designs emerge, each one distilling a single element of natural movement: shifting sand, layered stone, wind-sculpted surface. The result blends organic, fluid line work with geometric abstraction, so the collection reads as one idea in eight distinct moods.

Kelly Wearstler x Lee Jofa Tela — image 3
Kelly Wearstler x Lee Jofa Tela — image 4

Creative Process

Tela's deconstruction had to happen in the weave, not just on paper. Veda established a dense, tiered structure, and each of the following seven designs meant re-engineering that same structure down to a simpler expression, pulling out layers of yarn and pattern until only one gesture remained legible. It takes real precision. The mills had to know exactly which threads were doing the work before removing any of them.

Kelly Wearstler x Lee Jofa Tela — image 5
Kelly Wearstler x Lee Jofa Tela — image 6

What excites me about handmade production is that it introduces humanity into something highly structured. You get the rigor of geometry, but also the subtle variation and warmth that only comes from the hand. That tension between precision and imperfection is where so much beauty lives.

Kelly Wearstler
Kelly Wearstler x Lee Jofa Tela — image 7

Creative Direction

Tela's campaign was shot at DTLA Proper, one of Wearstler's own hotel projects, and another chance to see a collection in a space where it has to perform. The collection turns up throughout: upholstered pillows, upholstered lamp shades, and the deconstructed landscape pattern wherever a room needs texture as well as color. The versatility comes through clearly. The same pattern that reads rich in a hotel suite works just as easily in a home, which is the advantage of building a fabric out of fragments.

Kelly Wearstler x Lee Jofa Tela — image 8
Kelly Wearstler x Lee Jofa Tela — image 10
Kelly Wearstler x Lee Jofa — tela-collage-layout-3
Kelly Wearstler x Lee Jofa Tela — image 11
Kelly Wearstler x Lee Jofa Tela — image 12
Kelly Wearstler x Lee Jofa Tela — image 14
Kelly Wearstler x Lee Jofa Tela — image 13

Tela isn't eight different patterns to me. It's one pattern taken apart eight different ways until each piece reveals something new.

Kelly Wearstler
Kelly Wearstler x Lee Jofa Tela — image 15

The Grand Tourist

Design In Dialogue

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Transit + Glyph

Lee Jofa

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